Par Moi was born in defiance of fast fashion. Launched in early 2019 by Ashiya Omundsen, the brand’s ethos is to create pieces from deadstock fabrics that last beyond traditional ‘seasons’. With no collections, each piece is intended to stand alone to discourage mass, multi-seasonal consumption. Directly translating to ‘By Me’, each piece is made-to-order and designed, drafted, cut and sewn from deadstock fabric by Ashiya and friends in Melbourne. This model ensures waste is kept to a minimum.
Par Moi believes in complete transparency, here’s what you need to know:
Each piece is carefully made to order. This is a more responsible way of creating garments as only what is needed is produced. Pieces are available until available materials are finished, and materials are held in limited supply.
Par Moi’s footprint is minimised by sourcing materials from deadstock and surplus fabrics.
Par Moi connects directly with you, the individual, allowing pieces to be delivered to you at a fair price, based on expenses, materials and time. There is no markup for wholesale or to allow room for ‘promotions’, as such Par Moi will never go on sale.
Par Moi does not adhere to 'seasonal' collections, instead each piece is designed to stand alone to enhance the wearers personal style.
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